Wednesday, September 29, 2010

Creative use of a Whiteboard...

After being selected to represent Big Blue & Old Dominion for this contest, I did a little bit of research on how Big Blue was promoting himself for the Capital One Bowl Mascot of the Year Challenge. I found that he has been using videos (which are very creative), flyers around campus, posters & a flag at football games, and the unlikely dorm room whiteboard.

Big Blue and his team have created a few great videos to get the campus of ODU to vote. He was able to use locations such as the Ted Constant Convocation Center to the Student Recreation Center on campus. All of these videos are located on Big Blue’s facebook fan page as well as a couple on his youtube page. I would like to think that the videos have helped him to receive many of his votes for the Capital One Bowl Mascot Challenge.

The one thing that was not first on my mind when it came to getting votes in for Big Blue was entering into the dorms of Old Dominion. But then again, you can expect Big Blue to do ANYTHING to get votes. Turns out Big Blue is soliciting ODU silly bands in exchange for a decorated white board that promotes voting for the MONARCH LION. This is brilliant, because really, who DOESN’T have a white board on the door of their dorm. Overnight pictures were uploaded to Blue’s facebook in response. I’d like to take the credit, but this was all Big Blue’s idea.




So far I’d say that Big Blue’s ideas for promotion have worked well considering his vote totals in the first 4 weeks, and even three days into this week against Testudo. So far Big Blue has accumulated 31,000 votes for the week. He is definitely ahead of the turtle, but not in the lead for total votes this week. Montana, OSU, Oregon, and UTEP are giving Big Blue a run for his money for the lead vote-getter this week, but this should not pose a problem seeing that Blue already has over 420,000 votes in the first four weeks. So open your browser to capitalonebowl.com & VOTE BIG BLUE!!!!

And as always, text 'bigblue' to 69866 or vote @ CapitalOne Bowl Mascot of the Year Challenge

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